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Mel Calderón

My Resume

Mel Calderon

Last updated: Mar 26

Welcome to my digital world, where aesthetics merge with functionality and user experience. I am a web designer and developer with an unwavering passion for UX/UI. Explore my resume and discover how each project turns into a creative and functional odyssey.

Keep reading and get to know me better!



Mel Calderon

Web Specialist: Design, Development & Analytics

Description

About Me

Web Specialist in Design UXUI, Development & Digital Analytics with 9 years of experience. I have worked on high-impact projects for international brands such as Samsung and across different industries, contributing to visual architecture, web development, tracking, analytics, and digital optimization. I combine creative vision with technical execution to build functional digital experiences focused on users and business results.

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Skills

HTML5

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CSS3

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JavaScript

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PHP

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Bootstrap

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SASS/SCSS

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WordPress & Page Builders

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WooCommerce

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Adobe Experience Manager (AEM)

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Shopify

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SQL

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Webflow

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WCAG Accessibility

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Mobile-First Design

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Core Web Vitals

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GitHub

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Figma

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Adobe XD

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Balsamiq

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Analytics & Digital Marketing

Google Suite (Analytics, Search Console, Tag Manager)

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AppsFlyer

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Adobe Experience Platform Data Collection

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SEO

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CRO & Funnel Optimization

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Pixels & APIs Implementation

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Agile Tools

Todoist

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Jira

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Trello

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Asana

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Slack

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What I Excel At

My Expertise

Web Design & UX/UI

  • High-fidelity wireframes, prototypes and user interfaces (Figma, Adobe XD, Balsamiq).
  • User research, personas, journey mapping and usability testing.
  • Mobile-first responsive design and WCAG accessibility standards.
  • Design Systems and component libraries creation and maintenance.
  • Core Web Vitals optimization and performance improvement.
  • Design Thinking and A/B testing to increase conversion rates.

Web Development

  • HTML5, CSS3, JavaScript, SASS/SCSS and Bootstrap.
  • Advanced WordPress: custom themes, plugins, Elementor, Divi and WooCommerce.
  • Adobe Experience Manager (AEM): components, templates and publishing workflows.
  • Shopify and Webflow: store customization and optimization.
  • Performance optimization: minification, caching, CDN, lazy loading and Core Web Vitals.
  • Payment gateways integration, MySQL databases and server management.

Digital Analytics & Tracking

  • End-to-end implementation of tracking pixels and data layers (Adobe Experience Platform, GA4, GTM).
  • AppsFlyer: OneLinks, deep links and accurate campaign attribution.
  • Campaign performance analysis with Adobe Analytics and Google Analytics.
  • User behavior analysis and conversion funnel optimization (Hotjar).
  • Actionable insights and ROI reporting.

SEO & Digital Marketing

  • Technical and On-Page SEO: meta tags, structured data, sitemaps and Search Console.
  • Conversion Rate Optimization (CRO) and sales funnel optimization.
  • Social media pixels and advertising platforms implementation.
  • B2B and B2C content & digital marketing strategies.
  • Agile project management (Jira, Asana, Todoist).
My education

Educational background

Faculty of Arts, UAEMÉX

Bachelor's degree in Digital Art

2012 - 2018


As a digital artist, I combine aesthetic and practical skills to create innovative and captivating visual artworks.

UDEMY

Online Courses

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Complete Web & Mobile Designer: UI/UX   See Certificate

Master's in UX Design and User Experience   See Certificate

UX/UI Design Course - Figma 2023"   See Certificate

SEO Positioning Course   See Certificate

design thinking Course   See Certificate

Scrum Master   See Certificate

HTML and CSS Web Design Course   See Certificate

Diploma in Political Marketing   See Certificate

WordPress WooCommerce Development Course   See Certificate

B2B Digital Marketing Course   See Certificate

Applied Digital Neuromarketing Course for Digital Marketingl  

Content Marketing, content for b2b, content plan   See Certificate

ATOM ACADEMY & WORDPRESS DEVELOPMENT COURSE

Web Developer

2020

Curso de Desarrollo Web CMS Wordpress -   See Certificate

Experience

This is my professional experience

Samsung - Cheil México

Webmaster
Nov 2024 - Mar 2026

Responsible for end-to-end implementation of web components and tracking pixels on Samsung.com within Adobe Experience Manager (AEM). Developed landing pages, banners, and interactive components. Led the implementation of JavaScript tracking pixels using Adobe Experience Platform and AppsFlyer, optimizing affiliate campaign performance and product launches.

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Marketing Para Médicos S.E.

Lead Web Designer & UX/UI Developer
Oct 2020 - Oct 2024

Designed and developed more than 180 responsive websites, landing pages, and e-commerce stores using WordPress, WooCommerce, and Bootstrap. Led full UX/UI processes including user research, wireframes, high-fidelity prototypes in Figma and Adobe XD, Core Web Vitals optimization, and technical SEO.

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Producciones Jhenuamn Entertainment

UX/UI Developer & Digital Marketing
Aug 2021 - Oct 2022

Developed UX/UI design and web development for entertainment projects. Conducted user research, wireframes, prototypes, and responsive websites. Supported digital marketing strategies and audiovisual content production.

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Lorena Carreola Political Campaign

Political Digital Marketing Coordinator
Dec 2020 - Jun 2021

Designed and executed the complete digital strategy for the political campaign. Developed audience segmentation, community management, visual content, and audiovisual production. Significantly improved the candidate’s positioning through strategic communication.

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Iluminación Leds Be Solar

E-commerce Web Developer & UX/UI
Nov 2019 - Sep 2020

Designed and developed a complete e-commerce platform using WordPress and WooCommerce. Implemented conversion-focused UX/UI, technical SEO, and sales funnel optimization.

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Econométrica Lab

Web Digital Designer
Jun 2017 - Nov 2019

Explored web design and user experience (UX/UI), combining creative and technical skills to create impactful digital experiences. Strengthened my specialization in web design and UX/UI.

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Graphemas

Design Intern
Nov 2016 - Jan 2017

Participated as a design intern during university. Supported visual identity projects, editorial design, and digital marketing materials.

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Grupo Miled

Graphic Designer
Dec 2014 - Aug 2016

First formal job. Developed graphic design for print and digital media while studying at university.

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Mel Calderon

Web Specialist: Design, Development & Analytics

Contact me

+9 years

of experience

135

Completed Projects

+21,000

Working hours

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