Mel Calderon

Last updated: Feb 25

Welcome to my digital world, where aesthetics merge with functionality and user experience. I am a web designer and developer with an unwavering passion for UX/UI. Explore my resume and discover how each project turns into a creative and functional odyssey.

Keep reading and get to know me better!



Mel Calderon

UX/UI Web Designer

Description

About Me

I’m a passionate UX/UI Web Designer dedicated to creating intuitive and effective digital experiences. My experience in political campaigns has strengthened my interdisciplinary skills. I believe in continuous improvement, combining creativity and functionality to design solutions aligned with user needs.

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Bootstrap

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JavaScript

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HTML 5

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Css

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PS

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After Effects

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Illustrator

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Adobe XD

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Figma & plugins

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Sketch

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Wordpress

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Woocommerce

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MYSQL

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PHP

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HOTJAR

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User testing

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Other Skills

B2B & Inbound

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Search Console

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Google Tag Man..

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EMAILING

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G. Analytics

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Political Marketing

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SEO

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Spelling and Writing

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Email Marketing

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Ahrefs

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Semrush

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What stands out?

Knowledge

Web Design

  • Modern Frameworks: Implementation of Bootstrap, Tailwind CSS for optimized and scalable interfaces.
  • Conceptual Development and UX/UI: Creating visual and functional structures focused on the user, ensuring a smooth experience.
  • Front-End Development: Programming with HTML5, CSS3, JavaScript, and frameworks for interactive and accessible interfaces.
  • Landing Page Design and Optimization: Designing conversion-focused landing pages with UX strategies and A/B testing.
  • Ecommerce Design and Customization: Building online stores with Shopify, WooCommerce, and AEM, optimizing the shopping experience.
  • Aesthetic and SEO: Improving site speed for better performance.

Web Development

  • WordPress: Creation and customization of sites.
  • AEM: Solution implementation, component, and template development.
  • Shopify: Customization of stores, app integration, and UX optimization.
  • API Integrations: Connecting with external services to enhance functionality.
  • Security and Maintenance: Performance optimization, site protection, and stability.

UI/UX Design

  • Agile Methodologies
  • Wireframing, Prototyping, Mockups, User Flows, and more.
  • User Research, User Testing, Interaction Design, Research.
  • Atomic Design, User-Centered Design, User Experience Design, User Interface Design.
  • UX/UI Programming, UI/UX Copywriting, Material Design.
  • Behavioral Sciences and Behavioral Design.

Marketing and Multimedia

  • SEO and Positioning: On-page optimization, keywords, performance, and web traffic.
  • Community Manager, Social ADS.
  • Branding & Rebranding.
  • Communication, Photography & Editing, Video Editing.
  • Advertising Strategies and Campaigns, Copywriting.
  • Multimedia Design, Motion Graphics.
My education

Educational background


As a digital artist, I combine aesthetic and practical skills to create innovative and captivating visual artworks.

Complete Web & Mobile Designer: UI/UX   See Certificate

Master's in UX Design and User Experience   See Certificate

UX/UI Design Course - Figma 2023"   See Certificate

SEO Positioning Course   See Certificate

design thinking Course   See Certificate

Scrum Master   See Certificate

HTML and CSS Web Design Course   See Certificate

Diploma in Political Marketing   See Certificate

WordPress WooCommerce Development Course   See Certificate

B2B Digital Marketing Course   See Certificate

Applied Digital Neuromarketing Course for Digital Marketingl  

Content Marketing, content for b2b, content plan   See Certificate

Curso de Desarrollo Web CMS Wordpress -   See Certificate

Experience

Job experiences

Qualtop hired me to cover a temporary position for the client Cheil México, due to an incapacity in the Web and UX/UI area.
/ In my assignment with Cheil México, I collaborated on web design for Samsung México, using the Adobe Experience Manager Builder following user-centered design principles.

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I am pleased to inform you that my experience in this company includes:
| Web development and creation of landing pages using WordPress builders for SEM campaigns on Google Ads and other platforms, utilizing coding languages such as Bootstrap and JS.
| UX/UI design with the objective of optimizing the functionality of the company's products.

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The digital media entertainment industry requires planning and strategies to optimize its results, which is why I collaborated with Productions as Director of Marketing and Web Development UX/UI.

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One of the professional experiences that I take great pride in sharing with you is:
| In order for a political candidate to stand out among their rivals, an impeccable strategy is needed for public, human, and professional image. Within this project, activities were carried out that resulted in a satisfactory outcome. | Collaborating with a team that had no sponsorship was a challenging aspect, requiring solid, clear, and concise strategies, as there were not enough financial resources to compete in the same arena as parties with daily presence.

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I am pleased to share that my experience in this company includes:
| Digital Marketing Design for social media
| UX/UI Website Design
| Institutional Communication

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| My first experience as a UX/UI Leader.
| One of my favorite projects due to its complexity and technical, pragmatic, and semantic features.
| Acquired new knowledge both theoretically and practically.
| I invite you to learn more about this experience by reading further.

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| I explored web design and UX/UI, merging creative and technical skills to craft impactful digital experiences. I gained expertise in web design and UX/UI, expanding my skill set and enhancing my career in digital design.
/ Do you want to know more? Go ahead, you can Read More.

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As part of my university processes, I had the opportunity to participate as a digital design intern in this company:
| I assisted in digital design for technology project identity and web development purposes.
| I contributed to graphic design for traditional marketing purposes.
| I worked on digital design for digital marketing initiatives.

/ Do you want to know more? Go ahead, you can Read More.

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Beginning your professional life can often be challenging if you let years pass or even complete your university studies. That's why it can be difficult to find your first job since the market demands experience. As a personal decision, I actively sought professional job opportunities even while being a student.

/ Do you want to know more? Go ahead, you can Read More.

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Mel Calderon

UX/UI Web Designer

+9 years

of experience

135

Completed Projects

+21,000

Working hours

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