| I developed a Digital Marketing campaign for digital media (SOCIAL MEDIA), with a social objective, aimed at lead generation, empathy, and voter loyalty.
| Design and structure of a campaign ideology based on Social Phenomenology for the public image of the candidate (starting at ranking 10 and ending the campaign in ranking 3-4).
| Director of Community Manager. Supervision of visual menus and copies of publications aligned with the campaign ideology.
| Director of Video and Scriptwriting for Campaign Spots.
| Video Producer and Editor.
| Campaign Communication Supervisor and Political Speechwriter.
| Graphic Design and Identity Branding.
I had the joy of being a candidate for ALTERNATE TRUSTEE on Lorena Carreola's ticket in the FuerzaXMéxico party. There were changes because we decided to join candidate Areli Hernandez from PAN. Our goals were ethical and humane, as the party did not provide us with financial support, so we covered campaign expenses ourselves, investing from our own pockets.
We didn't win the candidacy, but we gained a lot of experience and learned many things. We made friends, and above all, we took with us everything that the people and citizens of Jocotitlán told us during door-to-door visits and the campaign. This motivates us to continue working politically over the years because our objective will always be to help.
| High leadership skills and strategic abilities.
| Political campaigns are the space and tool that candidates have to convince voters that they are the best choice among a group of candidates.
| It is a job based on proposals that provide solutions to the issues affecting the citizens.
| Convincing is an art, as making a decision in the vote based on the information provided about other similar opponents without putting the citizens and democratic consolidation at risk.
| Having a good understanding of the context, knowing what is happening, identifying the key topics of the media and political agenda, and recognizing which of these are of interest to the voters is crucial.
| Without a doubt, both candidates and campaign team members must learn to measure each of their actions. Only through quantitative and qualitative measurements can we determine if the strategy being implemented to improve aspects such as candidate recognition or favorability is working as expected, or if another approach is necessary. Constant measurement allows for informed decision-making, which helps save costs during the campaign.
