| As a UI Designer, I was responsible for developing user prototypes and personas through detailed sociological research to define the company's objectives and stakeholders within them. I determined the interaction model and verified its effectiveness. Additionally, I designed wireframes and visual layouts for the online store, simplifying its structure for users through user flows and interface. My knowledge of product features and Ecommerce enabled an effective combination of UX and UI, while ensuring brand consistency. Lastly, I prototyped and developed the website, paying attention to all mentioned details, utilizing UI/UX design software such as Figma, Adobe XD, and Balsamiq.
| As a responsible UX designer, I tackled research and user experience challenges by collecting data on users and their needs within the online store platform. I defined the necessary steps for users to perform specific actions on the platform. Through research and interactive proposals, I gained a deep understanding of the various user roles: administrators, audiences, and customers. I coordinated research efforts and conducted usability testing, gathering valuable data and user feedback. I created user profiles to ensure all team members had access to the same data, fostering a unified approach across sales, management, and design departments. Finally, I translated usability concepts into actionable interface development.
| I revamped the official Prestashop Ecommerce website to WordPress, incorporating HTML5 and CSS3 adjustments. In collaboration with the sales coordination and top management, we applied the Design Thinking methodology to ensure that all areas were involved in the project. During the development process, I engaged in field exercises and counter sales to understand the functioning of a typical store (UX). Once the website was completed and made available to the public, I devised new web strategies, maintained its performance, and addressed new bugs, layout issues, and CSS/SCSS stylesheets.
| As it was an Ecommerce, the company's work areas required an online store with all the features demanded by the market. Therefore, I implemented payment gateways, logistics gateways, interactive product catalogs, and integrations with marketing platforms (Mailchimp, Google Analytics, Google Search Console, Google Ads, Google My Business), as well as social media platforms.
| Once the project construction was completed and it was launched into the market, I took on the role of managing the online store, implementing market strategies, conducting segmentation, insights, inbound marketing, subscriptions, SEO positioning, and SEM strategies.
| Effective collaboration between departments to build a strong and efficient project.
| Management of Marketing Platforms for optimal handling of KPIs, metric analysis, and decision-making for a specialized market.
| Market niches can be maximized by enhancing the usability of marketing strategies, which is why we employed Neuromarketing to its fullest extent.
| Intuitive SEO works perfectly for a specific market type when approached strategically.
| Usability and User Experience are not projects with a definitive beginning and end; platforms need to be continuously monitored, maintained, and improved on a daily.
