Job Responsibilities
Web Design and Development:
| I developed the Ecommerce site prototype, conducting detailed sociological research to define user objectives and business stakeholders.
| I designed wireframes and visual layouts for the online store, simplifying the structure and improving usability through user flows and an intuitive interface.
| I applied UI/UX principles, ensuring alignment with branding and optimizing the user experience. I used tools like Figma, Adobe XD, and Balsamiq for prototyping and design.
| I migrated the Ecommerce site from Prestashop to WordPress, utilizing HTML5 and CSS3, working closely with the sales and management teams under a Design Thinking methodology to encourage cross-department collaboration.
| I conducted fieldwork and sales exercises to understand the dynamics of a real store, enhancing the user experience design. After launch, I managed the site, identified and fixed bugs, updated CSS/SCSS stylesheets, and optimized content.
| I integrated payment gateways, logistics, and interactive product catalogs, along with integrations to marketing platforms like Mailchimp, Google Analytics, and Social Media to meet market demands.
| I managed the Ecommerce platform, developing market strategies, segmentation, inbound marketing, and SEO/SEM strategies to increase visibility and user engagement.
Design and Digital Marketing:
| I developed B2B digital marketing campaigns and managed social media, increasing reach and engagement with over 100K followers on Facebook.
| Community Manager: I created and managed relevant content, interacting actively with the community to keep it engaged and active.
| I designed graphic content, including logos, branding, and visual materials, tailored to the needs of campaigns and target audiences.
| I edited photographs and videos for marketing campaigns, ensuring the visual content was attractive, consistent with the brand strategy, and appropriate for each platform.
| I implemented on-page and off-page SEO strategies to optimize websites and improve their ranking in search engines.
