Job Responsibilities

UI Responsibilities:

| Focused on creating visual experiences and brand identity through aesthetics and pragmatics, applying behavioral science principles to avoid design biases.
| Understood and valued how user experience design impacts business, leading and collaborating with the design team using methodologies such as Design Thinking and Design Sprint.
| My approach included user research, persona and scenario definition, experience mapping, wireframing, and prototyping user interfaces (UI), usability testing, and concept validation.
| Iterated and continuously improved designs based on user feedback and test results.

UX Responsibilities:

| Led the evaluation and definition process of design requirements and user research in collaboration with the CEO, clients, and other teams.
| Used storyboards, process flows, site maps, and user flows to define information architecture and understand project logic.
| After gathering information, utilized KPIs and heatmaps from company and client directories, products, and sites to identify improvement opportunities in UI and UX, using tools like Hotjar and UserTesting.

UX-UI Leadership:

| My experience as a UX/UI leader has enabled me to not only lead design teams but also to coordinate and collaborate with other departments and areas to ensure consistency in strategy and user experience quality.
| With skills in interface mockup and prototyping using programs like Adobe XD, Balsamiq, and Figma, I have ensured the efficiency and scalability of cross-platform designs.
| My focus as a UX/UI leader has been on continuous improvement and excellence in user experience through tracking and usability testing.

Web Development and Design:

| Worked with WordPress using tools like Divi and Elementor for various purposes, such as contact pages, inbound marketing, directory development, e-commerce, hotel pages, and web applications.
| Also utilized Bootstrap, HTML5, CSS3, PHP, and JavaScript to create landing pages, medical directories, and client websites, with the ability to analyze site performance and identify and implement technical and visual solutions.
| Additionally, have experience in database management, access to hosting panels, and troubleshooting technical issues related to domains, SSL certificates, MySQL connection, and other technical aspects, both in terms of code and styling and executive requirements.

Digital Marketing and SEO:

| In terms of digital marketing, worked on supporting SEO positioning using tools like Google Search Console, Google Tag Manager, Google Analytics, sitemaps, specialized copywriting, readability, menus, meta tags, keywords, Yoast, and Ranking Coach.
| Additionally, conducted information analysis and built landing pages for SEM positioning campaigns on Google Ads.
| Also interpreted metrics and made decisions to structure information as UX/UI in marketing and inbound marketing campaigns, as well as implemented KPIs to improve their effectiveness.

Additional Experience:

| In addition to my UX/UI experience, also worked in graphic design and community management, including logo creation, branding, photo retouching, and other related aspects.