Job Responsibilities
Web Design and Development:
| Development of responsive and scalable websites and interfaces using HTML5, CSS3, JavaScript, PHP, and the Bootstrap framework.
| Development, design, and implementation in WordPress through theme customization and using advanced builders like Elementor and Divi, optimizing performance and accessibility.
| Integration and management of MySQL databases, server configuration, domain management, SSL certificates, and load optimization using techniques like minification and lazy loading.
| Development and maintenance of sites for specialized sectors, including medical directories, e-commerce platforms, booking systems, and corporate websites.
Optimization and Strategy:
| Web performance analysis and optimization with tools like Google Lighthouse, PageSpeed Insights, and WebPageTest.
| Use of heatmaps (Hotjar) and web analytics tools (Google Analytics, Google Tag Manager) to assess user behavior and optimize conversion.
| Management of domains, hosting, emailing, and sensitive information.
| Resolution of visual, usability, technical, and design issues to ensure smooth user experiences.
UX/UI Experience:
| Designing interfaces using Figma, Adobe XD, and Balsamiq, applying accessibility principles (WCAG) and usability to improve the user experience.
| Creating functional prototypes and high-fidelity wireframes, focusing on information architecture and user flows.
| Applying the Design Thinking methodology in the iterative improvement of digital products, supported by A/B usability testing and qualitative feedback.
Leadership in Web Design and Development:
Managing digital projects, coordinating multidisciplinary teams to ensure technical and business objectives are met.
| Implementing Design Thinking methodologies in the development and maintenance of websites, ensuring efficient iterations and continuous delivery.
| Documenting development processes and design standards to ensure scalability and maintainability in long-term projects.
Digital Marketing and SEO:
| In terms of digital marketing, I've supported SEO positioning using tools like Google Search Console, Google Tag Manager, Google Analytics, sitemaps, specialized writing, menus, meta tags, keywords, Yoast, and Ranking Coach.
| I've also conducted data analysis and created landing pages for SEM campaigns in Google Ads.
| Additionally, I’ve interpreted metrics and made decisions to structure UX/UI content in marketing campaigns and inbound marketing, as well as implemented KPIs to improve effectiveness.
Additional Experience:
| Besides my UX/UI Web design experience, I have also worked in graphic design supporting community management, including creating logos, branding, photo editing, and other aspects related to graphic design.
