Web Design & Development
Designed and developed 180+ responsive websites, landing pages, e-commerce platforms, and custom web components using HTML5, CSS3, JavaScript, PHP, and Bootstrap with a mobile-first approach.
Built WordPress environments from scratch: custom theme development, plugin development, REST API integration, and page builders (Elementor, Divi). Developed and customized WooCommerce stores including payment gateway integration, catalog management, and checkout optimization.
Managed MySQL databases, DNS, SSL certificates, server administration, and performance optimization via minification, caching, CDN, and lazy loading.
UX/UI Design
Designed interfaces, wireframes, and high-fidelity prototypes in Figma, Adobe XD, and Balsamiq following WCAG standards and responsive design principles.
Led end-to-end UX processes: user research, persona definition, journey mapping, user flows, information architecture, and iterative usability testing. Applied Design Thinking and A/B testing to validate decisions, reduce friction, and improve conversion rates.
Built and maintained design systems and UI component libraries ensuring visual consistency and scalability across all projects.
Performance & Optimization
Audited and improved Core Web Vitals (LCP, FID, CLS) using Lighthouse, PageSpeed Insights, and WebPageTest.
Analyzed user behavior via Hotjar, GA4, and GTM to identify drop-off patterns and optimize conversion funnels.
Project Leadership & Digital Marketing
Led cross-functional teams across simultaneous projects aligning technical delivery with business objectives.
Executed technical and on-page SEO using Search Console, GTM, GA4, Ahrefs, SEMrush, and Yoast.
Developed high-converting landing pages for Google Ads SEM campaigns and integrated content strategy to improve KPIs and lead generation.
| Teamwork with other departments and even executive areas and clients.
| Researching new technologies, adhering to defined processes, and proposing improvements.
| Enhancing my visual skills and having an excellent eye for aesthetics and details.
| Improving proficiency in Web Design and UX/UI Design methodologies.
| Analyzing concepts of Design Thinking for clients with non-digital backgrounds (such as doctors and healthcare professionals).
| Analyzing metrics and making decisions for information structuring in Marketing Campaigns, Customer Loyalty, and inbound marketing.
| Developing and automating internal processes to reduce information flow time.
| Analyzing campaign KPIs and managing budgets to ensure successful outcomes.
| Remote teamwork and success are achievable when objectives are clear and professional knowledge is in optimal condition.
