| I spearheaded the UX/UI design efforts as the sole member of a dynamic mobile app design project, marking my initial foray into the realm of UX/UI design. This endeavor presented a stimulating challenge, requiring me to assume a leadership role and ensure unwavering focus on delivering a superior user experience. Leveraging industry-leading tools such as Adobe XD, Figma, and Balsamiq, I meticulously crafted brand identity elements, high-fidelity designs for the Minimum Viable Product (MVP), and meticulously planned user flows. Collaborating closely with the development team, I facilitated the seamless integration of visual design components into the final product, diligently addressing potential biases and behaviors that could detract from the optimal user interface.
| I implemented user-centric design processes to ensure that their needs were at the core of the project. I conducted usability testing and metric analysis to identify improvement opportunities and optimize the user experience. I developed user journeys, wireframes, and user prototypes to establish a solid information architecture that facilitated seamless progress to the next stage, ensuring deadlines were met and maintaining post-development quality. I collaborated closely with the Development department to guarantee successful implementation and maintain high standards of work.
| In my inaugural UX/UI role, I led a mobile app design project, conducting user interviews, creating wireframes, prototypes, and implementing user-centered design processes for an optimal user experience. I demonstrated pragmatism, adaptability, and problem-solving prowess, delivering high-quality digital products. Thus, my UX/UI experience encompasses research, management, design, and the implementation of functional and aesthetic solutions.
| As a web designer, I utilized HTML5, CSS3, JS, PHP, and Bootstrap for frontend projects and institutional websites, upgrading legacy sites to responsive versions with excellent usability.
| I collaborated with the marketing department in designing banners and infographics for digital marketing and community management objectives. In the graphic design department, we focused on branding for the company and projects, aiming to enhance sales, institutional communication, and graphic/digital advertising.
| I joined this company as a digital animator, collaborating in the pre-production, production, and post-production of animated videos and motion graphics, with the goal of launching technological projects for governmental and private institutions such as Sagarpa, Focir, BID, Sedagro, associations, and our own company. I paid careful attention to the scriptwriting and audiovisual design to ensure they were user-friendly for the general audience. I utilized tools such as Photoshop, Illustrator, After Effects, and Premiere.
| Other tasks included design, photography, and writing of bi-monthly reports for executive purposes.
| | Evolution in my Web Usability and Web Development skills.
| Setting weekly goals as a self-competition process for Professional Development in Web, UX/UI, and Digital Design.
| I chose to study and work simultaneously as a goal to gain professional experience and enhance my Curriculum Vitae without neglecting any activity, thus learning to manage my time effectively.
| Proactivity, understanding, adaptation, shaping, addressing the requirements of different areas with your own project perspectives.
| Good and effective cooperation is built through transparency and mutual partnership.
