Designed and developed e-commerce platforms, websites, and landing pages focused on user experience, conversion, and digital performance.
Led UX/UI design processes through user research, customer journeys, purchase flows, information architecture, wireframes, and high-fidelity prototypes aligned with brand identity and business goals.
Developed solutions in WordPress and WooCommerce, including payment gateway integrations, product catalogs, inventory management, and checkout optimization.
Implemented technical SEO and organic positioning strategies, including keyword research, SEO architecture, on-page optimization, schema markup, Core Web Vitals, web performance, indexing, and monitoring through Google Search Console and Google Analytics.
Implemented digital analytics and tracking tools such as Google Analytics, Google Tag Manager, Meta Pixel, and conversion events to analyze user behavior, conversion funnels, and support data-driven decision-making.
| Teamwork as a leader/manager.
| Strong leadership and strategic skills.
| Empirical approach to continuous research on marketing updates, trends, new design and web development tools, and courses.
| Critical mindset to prioritize, solve problems, define marketing and communication strategies to strengthen corporate image, brand usage, and external communication.
| Implementation of brand positioning strategies for the company and clients.
| Identifying the needs of the target audience through market research, competitor analysis, and customer insights to gather information for decision-making.
| Exploring new communication channels and innovative ways to drive brand development for clients and the business.
| Managing viral social media platforms is significantly different from handling smaller-scale platforms.
