Processes: | To redesign the outdated company website and implement a new design with multiple landing pages, information pages, and other sections to enhance online presence. Through the steps of design thinking, including empathy, definition, ideation, prototyping, and testing, I ensured a user-centered solution.
Tools: | I used Balsamiq and Figma to create wireframes and interactive prototypes. Additionally, I employed Photoshop (PS) and Illustrator (AI) for additional graphic elements.
Processes: | For development, the new website was built using WordPress. The information architecture was restructured to include clear navigation, site maps, and effective categorization for better accessibility and user experience. I implemented a responsive design to ensure the site adapted to various devices and screen sizes.
Tools: | WordPress, HTML5, CSS3, and JavaScript were used for the development and customization of the website.
Processes: | I conducted a thorough audit of the old site to evaluate design performance, workflows, and traffic patterns. The redesign focused on user-centered elements, improving usability and functionality. I also incorporated SEO best practices in copywriting to optimize content and enhance site visibility in search engines.
Tools: | I used Google Analytics, Search Console, and Hotjar to ensure the site worked correctly across different environments and devices, providing a consistent and high-quality experience for all users.
