Website Design and Development Process
Project Overview
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This project focused on UX/UI planning and web development for a plastic surgeon's website, aiming to retain patients.
Research Phase
| Tools: I used techniques such as benchmarking and auditing other websites.
| Methodology: I applied Design Thinking to understand patients' needs.
| Processes: I created wireframes in Balsamiq and developed user personas for the patients.
Information Architecture Design (UX)
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Elaboration: Based on the collected data, I designed a clear information architecture, categorizing and organizing content to facilitate intuitive navigation.
User Interface Design (UI)
| Tools: I used Figma to create high-fidelity prototypes.
| Focus: I eliminated design and behavioral biases, considering current trends in accessibility and usability.
Web Development
| Technologies: I used WordPress, PHP, and JavaScript, applying best practices for usability and design.
| Optimization: I implemented Sass to enhance performance and ensured a responsive design.
Optimization (UX/UI)
| Processes: I optimized loading times and overall usability, balancing visual elements and content.
| Objective: I aimed to create an equitable and accessible user experience, focusing on usability and interface design.
