| As the Lead in the redesign of the Urología Clínico Quirúrgica website, I directed and coordinated each phase of the project from initial research to launch. I conducted a competitive analysis and user needs assessment to understand the market and the target audience. Based on the research, I established key requirements for the website and designed the information architecture to ensure a seamless user experience.
| I created a color palette and interactive prototypes using tools like Figma and Balsamiq. User testing was conducted to gather feedback and refine the design.
| The design was implemented using HTML5, CSS3, JavaScript, and WordPress. I developed server logic and ensured integration with databases. Animations were added using AJAX to enhance user interaction and experience. I conducted functionality and performance testing to ensure the website worked smoothly and efficiently.
The site was launched live, and a maintenance plan was established to keep the site updated and running optimally. The project resulted in an optimized user experience and a professional site that reflects the quality of the clinic.
