| As a web designer at Samsung Mexico, I worked closely with a team of web designers within an Agile framework, coordinated by Product Managers and QA teams via JIRA. I contributed to the creation and optimization of banners, images, and landing pages, applying SEO and copywriting strategies to improve conversion rates and visual impact.
| I collaborated in designing and refining user interfaces, ensuring smooth navigation consistent with the brand identity. I implemented designs in Adobe Experience Manager (AEM) and made adjustments with HTML, CSS3, and JavaScript to optimize page structure and functionality, enhancing user engagement and SEO performance.
| I managed product-related tasks, including registrations, removals, and updates, optimizing workflows to ensure efficiency and alignment with business objectives. The work was carried out in an international environment, requiring communication in English, and under the coordination of Brazil, responsible for the digital strategy across Latin America.
| The result is a professional, user-centered website that effectively represents the brand and improves user experience, increasing engagement and conversion rates. Additionally, we generated new leads, maintained Samsung’s digital status as a leader in innovation, and reinforced its image as a socially responsible company. This, in turn, increased sales and provided a flawless user experience with seamless navigation.
