| The processes I implement can vary depending on the nature and specific requirements of the project. Typically, I start with agile methodologies, such as Design Thinking, for rapid iterations, or conduct in-depth research for a deeper understanding. I begin with a thorough user analysis using empirical methods such as interviews, surveys, and behavioral analysis. With this methodological foundation, I create initial sketches, User Stories, and Use Cases, and structure the interface for future development.
-| Process: User research, sketching and visual elements (Wireframing), information architecture, user flows, user journeys, user personas, and needs assessment.
-| Tools: Balsamiq, Figma, paper and pencil, Adobe XD.
| During the design phase, I select visual elements that align with the brand while incorporating current trends and innovation. Sketches are transformed into interactive prototypes using design and prototyping tools, allowing for detailed exploration of the interface. Although I stay updated with industry trends and innovations, I strive to avoid "copycat design" and "design theft," ensuring unique and original solutions.
-| Process: Creation of interactive prototypes and adjustments based on feedback.
-| Tools: Balsamiq, Adobe XD, Figma.
| In my design process, I mitigate biases through rigorous design behavior analysis. I thoroughly understand the visual and conceptual landscape of the project to identify and address weaknesses in the design. Throughout this process, I incorporate innovations and trends, ensuring that the design avoids imitation and remains original.
-| Process: Design analysis, iterative refinement based on testing, user-centered design, design components, Material Design principles, trends, simplicity, inclusivity, and accessibility.
-| Strategies: Avoiding design biases, analyzing design behavior, auditing and seeking solutions to enhance design conception through critical thinking, data-driven analysis, and KPIs.
-| Tools: Hotjar, Google Analytics, Ahrefs, Google Search Console, "Recordings".
