Processes: | I developed and adjusted SEM campaigns using Google Ads to increase online visibility and attract patients. For SEO, I optimized the website through keyword research and improved its structure for search engines and mobile devices.
Tools: | I used Google Ads to create and optimize ads. I implemented SEO techniques to enhance website ranking.
Processes: | I segmented the patient database and sent personalized communications to maintain engagement. I used email marketing and CRM tools to send appointment reminders, promotions, and relevant health content.
Tools: | I employed email marketing and CRM tools to manage patient communication and retention.
