| My main goal was to improve SEO positioning and generate leads to attract patients to the orthopedist's practice.
| I conducted keyword analysis to identify high-search terms in orthopedics and integrated these terms into the website’s content, titles, descriptions, and text. I optimized the page structure and HTML tags to enhance search engine indexing. I used tools to monitor SEO performance, including search rankings and organic traffic, and made ongoing adjustments based on performance data.
| I designed and optimized contact forms and call-to-action elements. I applied persuasive design principles to enhance user interaction and conversion rates.
| I worked closely with the orthopedist to understand their unique selling points and developed engaging content that effectively highlighted their services and expertise.
