| As the lead in design and development for the medical directory, my main goal was to create an attractive and functional experience to connect patients with doctors and clinics. I applied UX/UI principles to understand user needs and design an intuitive interface.
| I conducted extensive benchmarking and removed design biases to ensure an accessible interface. I implemented SEO campaigns, researching keywords and optimizing content to increase organic traffic and attract the right audience.
| I managed all stages of the creative process, ensuring deadlines were met and maintaining visual consistency across the directory. I conducted ongoing research to identify areas for improvement and opportunities to optimize the user interface and overall user experience.
| I used Bootstrap for a responsive interface and JavaScript to add interactivity, creating a dynamic and responsive website that enhances the user experience.
