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Plastica

UX/UI Design & Development

UX/UI Design and Development Process

Research and Definition

| I conducted thorough research on the needs and preferences of users, considering relevant demographic factors through surveys, market analysis, and social media searches on the topic of cosmetic surgeries to better understand the concerns and expectations of potential patients.

| I established the website's objectives, such as providing detailed information and allowing online appointment scheduling, defining functional and non-functional requirements.

Design and Prototypes

| I designed a logical structure and intuitive navigation to facilitate access to key information and improve the site's usability.

| I employed Balsamiq and Adobe XD to create wireframes and prototypes, allowing visualization and adjustment of the elements' layout before development.

Development and Visual Design

| I developed a visual design consistent with the brand identity, selecting an appropriate color palette, typography, and iconography to convey professionalism and trust.

| I implemented the website using Bootstrap and JS, ensuring compatibility with multiple devices and browsers, and following best web development practices.

Testing, Launch, and Monitoring

| I conducted usability, functionality, performance, and accessibility testing to ensure the site’s proper functioning and gathered user feedback for improvements.

| I launched the website and set key metrics to monitor its performance, using web analytics tools to make continuous adjustments as needed.

| This comprehensive process ensured an attractive, functional website focused on user needs, optimizing the experience for the plastic surgeon's patients.

  • Service:
    UX/UI Design & Development
  • Company:
    Marketing Para Médicos
  • Date
    2022
  • See Website

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Credits

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