Design and Development Process
UX Analysis and Design
| Market Analysis: I conducted a thorough study to understand the needs of the target audience in the luxury travel and executive car rental sector in France, Switzerland, and Germany.
| User-Centered Design: I applied user-centered design principles to ensure that every aspect of the design met the needs and behaviors of the end users.
| Atomic Design: I used the atomic design approach to build a modular interface, creating a consistent and reusable structure throughout the site. This enabled more efficient component creation and a cohesive user experience.
| Usability and User Flows: I developed usability and user flows to ensure a smooth experience from search to booking, optimizing the site's efficiency and intuitiveness.
User Interface (UI) Design
| Visual Structure: I designed an interface that reflected the exclusivity of the service, using an elegant color palette and typography suitable for the luxury sector.
| Prototyping Tools: I used Figma for interactive prototypes and Balsamiq for wireframes, visualizing and refining the design based on feedback.
Results
| User Experience: The design and functionality resulted in intuitive navigation and efficient booking, aligned with the expectations of the luxury market.
| Conclusions: The combination of market analysis, user-centered design, atomic design, and effective collaboration created a successful solution that enhanced the user experience in the European luxury travel and rental sector.
