Design and Development Process
Objective
| Redesign the client's old website and implement a new design that includes multiple landing pages, information pages, and academic sections to improve their online presence.
Audit of the Old Site
| I conducted a thorough audit using design thinking methodology to evaluate the design performance, workflows, and traffic patterns of the existing site. This evaluation helped identify deficiencies and opportunities to optimize user experience and better structure the information.
User Interface (UI) Design
| Tools and Methodology: I used Figma to create wireframes and interactive prototypes. By applying the steps of design thinking, I went through empathy, definition, ideation, prototyping, and testing phases to ensure a user-centered solution.
| Information Architecture: I developed a clear and organized navigation structure, creating site maps and effective categorization to facilitate access to information. The new architecture included multiple landing pages and detailed information pages to improve organization and accessibility of academic and service content.
Copywriting
| I crafted clear and persuasive texts, focusing on visible and effective calls to action (CTAs). I incorporated SEO practices in the copywriting to optimize the content and improve the site's visibility in search engines, making it easier for users to find relevant information through Google campaigns.
Web Development
| Technologies Used: I developed the new website on WordPress, with HTML5 and JavaScript to ensure optimal performance. I implemented a responsive design to ensure the site adapted to different devices and screen sizes.
| Best Practices: I applied modern technologies and best practices in development to ensure a smooth and efficient user experience.
Final Result
| The new website, with multiple landing pages and academic information pages, was efficient and visually appealing. The user-centered redesign, well-organized information structure, and effective copywriting contributed to a significant improvement in the site's usability and functionality, generating positive results for the client and strengthening their online presence.
