Website Design and Development Process
Project Overview
|
This project focused on UX/UI Design and subsequent Web Development for a cardiologist, aiming to create a landing website that would attract patients through a Google campaign.
Research Phase
|
I began the project by conducting thorough research to understand the needs and expectations of users seeking cardiology services. Based on the findings, I designed an effective user experience that conveyed trust and professionalism.
UX/UI Design
|
Using user-centered design techniques, I created an attractive and user-friendly UX/UI design that guided visitors through relevant information about the cardiologist's services and encouraged them to take action.
Web Development
|
Subsequently, I carried out web development, utilizing HTML5 and CSS3 with JavaScript enhancements, along with web development best practices to ensure optimal performance and seamless navigation. I implemented a responsive design to ensure the site adapted appropriately to different devices and screen sizes.
SEO Optimization
|
Additionally, I optimized the site to improve its visibility in search engines, incorporating SEO (Search Engine Optimization) practices to increase the likelihood of users finding the site through the Google campaign.
Final Outcome
|
The end result was an appealing, intuitive, and highly effective website that successfully fulfilled its purpose of attracting and converting new patients through the Google advertising campaign.