Qualtop hired me for a temporary position covering the Web and UX/UI area for Cheil México due to incapacity.

Webmaster at Cheil México
| During my assignment at Cheil México, I collaborated on web design for Samsung México, using the Adobe Experience Manager Builder and following user-centered design principles.

Responsibilities:
| Web Master (initial role) - Designed and developed landing pages, CTAs, cards, banners, product finders, and other web components using HTML5, CSS3, JavaScript, and Adobe Experience Manager (AEM).
- Managed product registrations, updates, and removals on the web platform, maintaining high UX/UI quality standards. - Integrated SEO-optimized content aligned with project requirements and Samsung's global standards. - Worked under an Agile methodology, following guidelines from PMs and QAs in Brazil and Mexico via Jira, collaborating across the full New Asset process: ticket assignment, production, internal testing, and quality assurance.
| Digital Marketing & Affiliate Tracking Specialist (later role) - Sole person in charge of the administration, management, and implementation of tracking pixels through Adobe Experience Platform (AEP) Data Collection for affiliate campaigns on Samsung.com. - Responsible for the creation and management of OneLinks and CIDs for Samsung's affiliate campaigns via AppsFlyer, ensuring accurate attribution and full campaign traceability. - Managed data in Adobe Analytics and performed campaign performance analysis through data cross-referencing and statistical averaging in Excel.

  • Date:
    NOV 2024 - APR 2026
  • Position:
    Webmaster Affiliate Tracking Specialist
  • Type:
    Remote - Full Time
  • Description:
    Cheil Mexico is a global marketing and communications agency that is part of the Cheil Worldwide group, offering innovative solutions in advertising, design, branding, and digital strategies. It specializes in creating brand experiences through the integration of technology, creativity, and data analysis, working with major global brands to enhance their presence and success in the market.
Mel Calderon

UX/UI Web Designer

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What I learned in this job?

| Conversion Optimization: Through the creation and optimization of banners, images, and landing pages, I understood the importance of applying SEO and copywriting strategies to increase conversion rates and maximize visual impact, enhancing the user experience.
| Brand-Centered Design: I refined my interface design skills, ensuring that every visual element and functionality was aligned with the brand identity, guaranteeing a consistent and smooth experience for users.
| Advanced Implementation Tools: I learned to implement designs using tools like Adobe Experience Manager (AEM) and improved my technical skills in HTML, CSS3, and JavaScript to enhance the structure and functionality of web pages.
| Product Management and Workflow Optimization: I was responsible for managing products on the platform, performing registrations, deletions, and modifications, optimizing workflows to ensure processes were agile and aligned with strategic objectives.
| Global Perspective and International Communication: I worked in a global communication environment in English, under the coordination of teams in Brazil, which allowed me to understand the importance of a unified digital strategy for Latin America, tailored to the needs and challenges of each region.

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Credits

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