Qualtop hired me for a temporary position covering the Web and UX/UI area for Cheil México due to incapacity.

Webmaster at Cheil México
| During my assignment at Cheil México, I collaborated on web design for Samsung México, using the Adobe Experience Manager Builder and following user-centered design principles.

Responsibilities:
| Web Design and Development: Development and design of landing pages, CTAs, cards, banners, product finders, and other web components, ensuring a smooth, intuitive, and optimized user experience, following user-centered design principles either using the Adobe Experience Manager Builder or through code modification in HTML5, CSS3, and JS. Integration of SEO-optimized web content, aligned with project requirements and Samsung’s standards.
| Product Management: Registrations, updates, and deletions. Modification of designs and visual components to ensure high-quality UX/UI, with adjustments using HTML5, CSS3, and JS.
| Agile Environment: Under the guidance of PMs and QAs from Brazil and Mexico, using Jira. Working with other Webmasters, we followed the process for New Assets: Assignment and ticket review. Production and QA: Development, internal testing, and quality assurance. Ready to Live and Live: Scheduling and publishing site changes.

  • Date:
    NOV 2024 - FEB 2025
  • Position:
    WEBMASTER
  • Type:
    Remote - Full Time - Temporary
  • Description:
    Cheil Mexico is a global marketing and communications agency that is part of the Cheil Worldwide group, offering innovative solutions in advertising, design, branding, and digital strategies. It specializes in creating brand experiences through the integration of technology, creativity, and data analysis, working with major global brands to enhance their presence and success in the market.
Mel Calderon

UX/UI Web Designer

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What I learned in this job?

| Conversion Optimization: Through the creation and optimization of banners, images, and landing pages, I understood the importance of applying SEO and copywriting strategies to increase conversion rates and maximize visual impact, enhancing the user experience.
| Brand-Centered Design: I refined my interface design skills, ensuring that every visual element and functionality was aligned with the brand identity, guaranteeing a consistent and smooth experience for users.
| Advanced Implementation Tools: I learned to implement designs using tools like Adobe Experience Manager (AEM) and improved my technical skills in HTML, CSS3, and JavaScript to enhance the structure and functionality of web pages.
| Product Management and Workflow Optimization: I was responsible for managing products on the platform, performing registrations, deletions, and modifications, optimizing workflows to ensure processes were agile and aligned with strategic objectives.
| Global Perspective and International Communication: I worked in a global communication environment in English, under the coordination of teams in Brazil, which allowed me to understand the importance of a unified digital strategy for Latin America, tailored to the needs and challenges of each region.

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Credits

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