| In order to develop the websites commissioned by the company, I managed UX research regarding behaviors and demographic analysis to design the information structure and usability flows, through my knowledge in UI I researched design trends for local websites, understood the branding of the products and prototyped and then visually developed the sites using Adobe XD and balsamic.
| In terms of Web Development, I successfully managed the visual and functional aspects of company websites by leveraging my prior work in UX/UI using WordPress and HTML5, CSS3, and JS.
| I have successfully designed briefs and conceptualized branding for company products, utilizing software such as Photoshop (PS) and Illustrator (AI).
| In collaboration with the Marketing Manager, successfully executed social media positioning campaigns by utilizing videos, posts, photos, advertising design, and commercial communication.
| I was responsible for local SEO positioning and SEM advertising campaigns on Google.
| As an added bonus, I assisted in drafting press releases and other texts that required a strong focus on spelling and style.
| For the launch of product catalog webpages, we conducted a photoshoot and I subsequently edited and optimized the images for web use, making them editable for other purposes such as social media, graphics, and advertising.
| Teamwork as a member of a design department.
| Without a positive impression of visual design usability, users will not pay further attention, leading to potential loss of customers or consumers.
| Critical mindset for prioritization, problem-solving, and defining Marketing and Communication strategies to strengthen corporate image, brand usage, and external communication.
| The visual brand of a company is a crucial part of all visual assets created for a marketing campaign.
| Identifying the needs of the target audience through market research, competitor analysis, and customer insights to gather information for decision-making.
| Visual hierarchy is important in design as it helps marketing professionals devise campaigns for clients.
| When marketing and design work together, they learn from each other and can achieve higher levels of success. This fosters better communication and workflow.
