Web Master (Initial Role)
Developed and deployed web components, landing pages, CTAs, banners, product finders, and interactive cards using HTML5, CSS3, and JavaScript within AEM, managing full component architecture, authoring, and publishing workflows.
Applied UX/UI principles, responsive design, and accessibility standards to ensure optimal user experience across all devices and digital touchpoints. Maintained full product lifecycle on the AEM platform upholding rigorous quality standards and global brand consistency.
Implemented SEO-optimized content within AEM with semantic markup, meta tags, structured data, and accessibility compliance aligned with Samsung's global digital standards. Worked under Agile/Scrum methodology, coordinating with PMs and QAs across Mexico and Brazil via Jira, covering the full New Asset workflow from ticket intake to live deployment.
Web Master & Affiliate Tracking Specialist (Expanded Role)
Sole owner of end-to-end JavaScript tracking pixel implementation across Samsung.com, supporting B2C and product launch campaigns via Adobe Experience Platform (AEP) Data Collection, directly contributing to measurable growth in affiliate traffic, conversions, and revenue.
Built and managed OneLinks, deep links, and CIDs through AppsFlyer, guaranteeing precise attribution, pixel accuracy, and full campaign traceability across all digital channels.
Monitored campaign performance via Adobe Analytics and GA4, applying statistical analysis in Excel to surface actionable insights that improved campaign ROI. Coordinated with performance marketing, affiliate, and development teams to ensure tracking integrity and data consistency.
| Conversion Optimization: Through the creation and optimization of banners, images, and landing pages, I understood the importance of applying SEO and copywriting strategies to increase conversion rates and maximize visual impact, enhancing the user experience.
| Brand-Centered Design: I refined my interface design skills, ensuring that every visual element and functionality was aligned with the brand identity, guaranteeing a consistent and smooth experience for users.
| Advanced Implementation Tools: I learned to implement designs using tools like Adobe Experience Manager (AEM) and improved my technical skills in HTML, CSS3, and JavaScript to enhance the structure and functionality of web pages.
| Product Management and Workflow Optimization: I was responsible for managing products on the platform, performing registrations, deletions, and modifications, optimizing workflows to ensure processes were agile and aligned with strategic objectives.
| Global Perspective and International Communication: I worked in a global communication environment in English, under the coordination of teams in Brazil, which allowed me to understand the importance of a unified digital strategy for Latin America, tailored to the needs and challenges of each region.
